Deals lost for lack of a follow-up

"We send the quote, then we never hear back." Following up with a client takes two minutes, but when the team is busy, those two minutes never come. Quotes go unanswered, appointments are forgotten, and regular customers drift away without anyone noticing.

Unlike our other services, which mostly cut your costs, this one helps you win more business: every follow-up sent at the right moment is one more chance to close a sale or keep a client.

This service is for businesses that send quotes, book appointments or serve repeat customers, and know that some of those opportunities slip away for lack of follow-up.

Consistent follow-up, without your team thinking about it

Before

  • Quotes sent and then forgotten
  • Missed appointments for lack of a reminder
  • Inactive clients nobody reaches out to
  • Reviews rarely requested

After

  • Automatic follow-ups on unanswered quotes
  • Appointment reminders sent ahead of time
  • Messages to reconnect with clients who haven't ordered in a while
  • Review requests sent to satisfied clients
  1. Find the key momentsWe identify the moments where a follow-up makes the difference: after a quote, before an appointment, after a delivery, after a period without orders.
  2. Write the messages with youThe tone, content and frequency are yours; we prepare templates for you to approve.
  3. Automate the sendingFollow-ups go out from your existing tools (CRM, accounting software, email) and stop as soon as the client replies.
  4. Track and adjustYour team sees which follow-ups get a response, and we fine-tune timing and messages as needed.

Your sales and invoicing tools

Follow-ups rely on data you already have: Salesforce or another CRM for quotes and clients, QuickBooks for payments, your email for sending. Zapier or Power Automate orchestrate the whole flow. For late payments, see our page on QuickBooks invoicing and payment reminders.

What's included

  • Finding the moments where a follow-up has the most impact
  • Message templates written and approved with you
  • Automated sending from your existing tools
  • Consent and unsubscribe built into every follow-up
  • Training for your team and fine-tuning after launch

We build consent and unsubscribe options into your follow-ups, in line with Canada's Anti-Spam Legislation (CASL).

How it unfolds

The free efficiency analysis shows where you are losing opportunities. We can start with quote follow-ups, then add reminders and the other follow-ups, one at a time.

Frequently asked questions

Will our clients get too many messages?

No. You decide the frequency and timing, and follow-ups stop as soon as the client replies or places an order.

Will the messages look automated?

They are written with you, in your tone, and can be personalized with the client's name and the details of their request.

Do we need a CRM to benefit?

No. Follow-ups can start from your accounting software, an Excel file or your email. If you have a CRM, we build on it.

Can we also follow up on late payments?

Yes. Payment reminders are tied to your invoicing: see our page on QuickBooks invoice automation.

Can we ask clients for reviews automatically?

Yes. A review request can go out after a delivery or a completed project, ideally to satisfied clients, with a direct link to the platform of your choice.

Related pages

This automation is often step one. See how we automate an entire operation.

How many quotes are waiting for a follow-up?

A free analysis of about one hour and a prioritized roadmap, at no cost and with no commitment.

Request my free analysis